Digital Channels and Social Media Management in Luxury Markets
5 out of 5
| Language | : | English |
| File size | : | 10330 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| X-Ray for textbooks | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 204 pages |
| Screen Reader | : | Supported |
Edited by Claudia D'Arpizio, Cecilia Rossi, and Veronica Vecchi
This book explores the impact of digital technologies on the luxury industry, examining how luxury brands can leverage digital channels and social media to enhance their customer engagement, build brand loyalty, and drive sales.
The book is divided into three parts. Part one provides an overview of the digital landscape, including the key trends and technologies shaping the industry. Part two examines the use of digital channels for marketing and communication, including social media, e-commerce, and mobile marketing. Part three explores the use of digital technologies for customer relationship management, including loyalty programs, personalization, and data analytics.
This book is a valuable resource for luxury brand managers, marketers, and researchers. It provides a comprehensive overview of the digital landscape and offers practical advice on how to leverage digital technologies to achieve business objectives.
Key Features
- Provides a comprehensive overview of the digital landscape and its impact on the luxury industry
- Examines the use of digital channels for marketing and communication, including social media, e-commerce, and mobile marketing
- Explores the use of digital technologies for customer relationship management, including loyalty programs, personalization, and data analytics
- Features case studies from leading luxury brands
- Written by a team of experts in the field of luxury marketing
Table of Contents
- The Digital Landscape
- Digital Marketing and Communication
- Customer Relationship Management
- Case Studies
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About the Editors
Claudia D'Arpizio is a Professor of Marketing at the University of Bologna, Italy. She is the author of several books and articles on luxury marketing and has consulted for a number of leading luxury brands.
Cecilia Rossi is an Associate Professor of Marketing at the University of Verona, Italy. She is the author of several books and articles on digital marketing and has consulted for a number of leading luxury brands.
Veronica Vecchi is an Associate Professor of Marketing at the University of Bologna, Italy. She is the author of several books and articles on luxury marketing and has consulted for a number of leading luxury brands.
5 out of 5
| Language | : | English |
| File size | : | 10330 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| X-Ray for textbooks | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 204 pages |
| Screen Reader | : | Supported |
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5 out of 5
| Language | : | English |
| File size | : | 10330 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| X-Ray for textbooks | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 204 pages |
| Screen Reader | : | Supported |
